Should you sponsor an event for publicity?

Hey, fellow business marketers –
It’s time for another solid marketing strategy.
This one often gets disregarded by small business owners because they think it’s too “old fashioned” or “hokey.”
But it can work extremely well, and it can be relatively inexpensive.
Simply put… Sponsor an event for publicity.

When you sponsor an event or competition, it’s a good way to get your name in front of a lot of people.
If you want to generate an even bigger impact, then you can create your own event.
Of course, creating your own event will cost a bit more than if you just sponsor an event (more time, effort, money) but it can multiply your results geometrically, because you control the full impact of your brand.
Don’t believe it can work?
Well, let me tell you a true story (the short version) about a small company that got amazing results from creating events, instead using traditional adverting…

True Story…

This little known company wanted to generate a buzz for their new energy drink, without spending a lot of money on TV, radio or print media.
So instead, they created extreme sporting events where people could compete against each other for bragging rights (and some small prizes).
It cost this company a bit of time (but not much money) to promote the events. And a lot of people showed up.
Some came to compete… Most came just to watch the spectacle.
A great time was had by all, and these events quickly turned an unknown company into a worldwide phenomenon.
Perhaps you’ve heard of the company? The energy drink is “Red Bull” and they’re still the number one energy drink in the world, to this day.
Of course, you don’t need to go that big (unless you want to). But the point is this…
Get your company associated with a good time or a worthy cause, and people will remember you. And when people associate you with something good, they’re going to reward you by doing business with you.
And that my friend, is worth the price of admission.

Well, that’s about it for today. In future posts I’ll share some “first hand” stories with you, about a few local companies I’ve helped to create their own successful events.
But right now my coffee break is almost over, and I need to get back to work.
So, until next time. Keep on marketing.
All the best,
Direct Response Copywriter
Advertising and Marketing Egghead
P.S. If you have any questions or comments, you can reply directly to this message and I’ll get back to you as soon as possible.
And just remember… Not every marketing idea will work the same for every business. But every proven idea I send you has already helped other businesses grow.
So even if you don’t think these ideas apply to you right now, it’s still something you may want to use in the future – as your business grows and evolves. It’s always a good idea to keep your eyes and ears open for good, proven marketing strategies.

Posted in Business Advertising Strategies, Marketing, Offline Marketing and tagged , .

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