Small business marketing is not an expense (it’s an investment)


“Running a business without advertising and marketing is like winking in the dark; you know what you’re doing, but nobody else can see you.”


Small Business Advertising and Marketing


If you’ve been in business for any length of time, then you already know; there’s only 3 main ways you’re going to “stay in business”…

1) Increase your number of customers.

2) Increase the size (or dollar amount) of each sale.

3) Increase the frequency of repeat customers.


It’s not rocket science… it’s simple math!

– When you do 1 of these, your sales will go up.

– When you do 2 of these, your sales will multiply even more.

– When you do all 3, your sales, and profits, will expand geometrically.


Of course, there’s other ways to increase your bottom line, like cutting waste and streamlining efficiency.

But without customers, you don’t have a business; and nothing else is going to make a difference.


This is where advertising and marketing comes in

Unfortunately, here’s where most business owners go wrong…

Continue reading

Does your business really need a website


Hey, fellow business marketer –
Today I’m answering a question from one of my clients, Jim T, who asked if he really needs a small business website.
Jim is a local, self employed, handyman who says he doesn’t like to travel more than an hour for work; so he doesn’t see the need for a website because all his business is local.
Believe it or not, I still hear that statement from a large number of local business owners.
So, I decided to write this short post, just in case you’re still sitting on the fence about it.
The short answer is “yes” your business should have a website.
Your small business website doesn’t need to be fancy, and it doesn’t need to be expensive… But it does need to exist!


The two most common excuses I hear for not having a small business website are…

Continue reading

How to build your email list – A guide for newbies

One of the most important things you can do to keep your website visitors coming back, is to build your email list.


Social media is great for keeping in touch with friends, but a solid email list is your ‘holy grail’ for website success.


Sure, you need a nice website that offers value. And of course, compelling webcopy is crucial. But with a kabillion websites on the internet ( kabillion is just a rough estimate 🙂 ) the likelihood of someone forgetting which website they visited last week is pretty darn high.


When you build your email list it allows you to stay in direct contact with people who’ve already shown an interest in what you’re offering.  And by staying in contact with them, you ensure they won’t forget you.

Continue reading

Why most websites fail… And how to make yours succeed

It’s true… The internet is part of our lives, and it’s here to stay!


Today, most people turn on their computer, tablet, or smart phone and go online to find information on any topic, play video games, send messages to friends and family, and even buy products and services.

make money with successful website


This presents a tremendous opportunity for you to make a lot of money selling your products or services to more people than ever before.



Continue reading