marketing mistake

The Biggest Mistake Many Advertisers Make

So I woke up this morning with another one of my “thoughts for the day”…

A few weeks ago, I shared an actionable tip that worked for one of my clients. If you were able to avail yourself of it, then that’s great… you’re welcome.
If not… well, not every idea works for everyone, no matter how great the idea (maybe the next one will suit you better?)


But this time around I’m dropping more of a philosophical postulation (whoa, there’s a couple of big words. I’m pretty sure I used them correctly?)

Anyway, this time I’m going to rant for a moment about something that’s near and dear to my heart, but gets disregarded too easily by many other marketers.

I’ll try to keep it short and sweet, because I understand that reading the ramblings of a madman is not for everyone.


And after you read my thoughts, feel free to agree with me (because I’m brilliant)… or add your own thoughts to the conversation (because you’re brilliant)… or lay down an alternate truth of your own (because you think I’m full of crap).

Whatever you decide to do, I’m sure it’ll be the right decision for you.

So that’s enough of an introduction. Here’s what I was thinking when I woke up this morning.

After 20 years in advertising…

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What’s the difference between copywriters and content writers?

Well, there’s a question I’ve only been asked 1000 times. So if you’re wondering “what’s the difference between content writers and copywriters”, let me just lay down a quick answer for you, OK…?

I’m going to keep this post super short, because once you read the short and sweet answer there won’t be much else for me to say about it.  So if you’re ready, here we go…

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This should always be your main focus when writing a sales piece

This short, but powerful post is about what our main focus should always be when writing a sales piece .

I decided to write it because there was thread on one of the forums I sometimes visit, from someone who wanted advice on how to increase donations to her crowdfunding page.
One of the replies that came from a member of the forum contained the following passage…

In addition to the feedback you have already rec’d, my opinion for faster fund raising results is to refocus your campaign on the traffic that comes there, and of course, the SOURCE of this traffic and I think they are more interested in your goodies at the different levels.
Crowd fund raising investors, outside of family friends, want to see what is in it for them,

[End Quote]


^^^ I just want to say… That contains a brilliant bit of advice right there!!! ^^^

I’ve told people this, over and over (and over again). Sometimes they get it… More often, they don’t…
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So, what business books are you reading right now?

That was the question I asked this young buck the other day, when he asked me how he could make more money with his online business.

Of course, I could’ve gone through the standard list of normal questions, like – who’s your target market…? what are you selling…? what is your market buying (which is often not the same thing that you think you’re selling)? How are you currently advertising…? what is and isn’t working, so far? etc. etc. etc.

But I didn’t take the “normal” route for two reasons…

1 – I didn’t have the time for an in depth interview with this guy. And…
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Are you too old to start a successful business

So, there I was just cruising a couple of the forums I sometimes visit, and I started noticing a pattern of questions popping up. (yeah, I often look for patterns in life. And when you look for something, you’ll often find it)

The one that finally got me to stop, was from a 28 year old asking if he was too old to start over in life?


He went on to explain how he’d never really found his passion, and after college he’d gone right to work in an office. He finished off by saying, “I’d like to start my own business, but I’m doing what I was trained for, and I’m not a young kid anymore. Is this all there is to life? ”

Well, this one stopped me in my tracks, and I just had to answer the call.

Without repeating the entire answer I gave this kid ( I’m 53 years old as I write this post, so yes, a 28 year old is a “kid” to me) Here’s the highlights of what I told him…

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