Should you sponsor an event for publicity?

Hey, fellow business marketers –
It’s time for another solid marketing strategy.
This one often gets disregarded by small business owners because they think it’s too “old fashioned” or “hokey.”
But it can work extremely well, and it can be relatively inexpensive.
Simply put… Sponsor an event for publicity.

When you sponsor an event or competition, it’s a good way to get your name in front of a lot of people.
If you want to generate an even bigger impact, then you can create your own event.
Of course, creating your own event will cost a bit more than if you just sponsor an event (more time, effort, money) but it can multiply your results geometrically, because you control the full impact of your brand.
Don’t believe it can work?
Well, let me tell you a true story (the short version) about a small company that got amazing results from creating events, instead using traditional adverting…
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How to become an authority in your niche

There’s a number of great ways to become an authority in your niche, and they all come down to one thing… Becoming well known as an expert.

I know what you’re thinking… “Thanks for the insight Captain Obvious, but how do you make it happen?”

Excellent question!

And since you didn’t come here for a bunch of useless ‘jibber jabber’, I’ll get right to it with a short list on some of the best ways you can ‘make it happen’ – and become an authority in your field…
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