Hey, fellow business owner –
It’s me again, with another marketing tip to help grow your business…
This time we’re talking about another (hopefully obvious) building block.
Business cards.
You might be amazed at how many companies I consult with that don’t use this one basic marketing tool.
The excuses I hear most often are “We already have a website. Or, we’re just a local store. So business cards are unnecessary.”
Well, believe it or not, there’s still a lot of potential customers out there, who don’t spend their lives with faces buried in a smart phone or computer screen.
And besides, business cards don’t cost much. So why not use every “low cost – high impact” marketing tool at your disposal? It can’t hurt.
Of course, just having business cards is one thing. But turning them into little virtual sales reps for your company, is where they really pay off.
With that in mind, here’s a couple strategies you can use to make your business card work harder for you…
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