The most important marketing lesson for every business…
Meet the new boss; Same as the old boss
The Who – Won’t get fooled again
Wow, I was just listening to the old song “Won’t get fooled again” by the Who. And let me tell you, it really brought back some memories from my youth (I guess that shows you how old I am).
At the end of the song, Roger Daultry sings “Meet the new boss – Same as the old boss” and it instantly got me thinking about marketing.
OK, I can already hear you saying… “What? How the hell can an old rock-n-roll song make you think about marketing? You friggin egghead!”
Well, maybe I deserved that… and maybe not. But at least let me explain where I’m coming from, before you feed me to the alligators…