Advertising and Marketing

 

“Running a business without advertising and marketing is like winking in the dark; you know what you’re doing, but nobody else can see you.”

 

Small Business Advertising and Marketing

 

This Message Is Only For Small Business Owners Who Truly Want To Increase Sales And Profits!

 

From The Desk Of:  SARubin
Direct response Copywriter
Advertising and Marketing Aficionado

 
My fellow business owner,
 

If you’ve been in business for any length of time, then you already know; there’s only 3 main ways you’re going to increase cash flow, and profits to your business

 
1) Increase your number of customers.

2) Increase the size (or dollar amount) of each sale.

3) Increase the frequency of repeat customers.

 

It’s not rocket science… it’s simple math!

– When you do 1 of these, your sales will go up.

– When you do 2 of these, your sales will multiply even more.

– When you do all 3, your sales, and profits, will expand geometrically.

 

Of course, there’s other ways to increase your bottom line, like cutting waste and streamlining efficiency.

But without customers, you don’t have a business; and nothing else is going to make a difference.

 

This is where advertising and marketing comes in

 
Unfortunately, here’s where most business owners go wrong…

 

The problem? You try to create all your own advertising and marketing, yourself. Or with a few of your key employees as your brain trust.

 

Hey look, I get it!  You know your business better than anyone. You’ve poured your life into your company, and you know it from the inside – out.

 

But unfortunately, that’s part of the problem. You’re too close to your own business to create effective advertising. Most of the things inside your company that you’re so proud of, are not what your customers care about.

 

Oh sure, they might be curious about the internal workings of your business. And your business philosophy might help them feel more comfortable with you. But their main concern is, and always will be, what your product or service can do for them.

 

“You know your business from the inside-out,

your customers are seeing it from the outside-in”

 

That’s why you need a set of outside eyes to help you with your advertising and marketing.

 

But not just any outsider will do. You don’t want some schmuck off the street. And you can’t afford to waste money on a sketchy advertising agency that only wants to separate you from your money, without producing results.

 

And your well meaning friends or relatives who like to give you free advice? Well, you already know their free advice usually isn’t worth the asking price.

 

No, you need someone who understands that highly effective advertising and marketing is 80% science, and 20% art.

 

You need someone who’s passionate about studying the psychology, and the numbers from effective marketing campaigns…

 

Someone who’s spent years in the trenches, testing different marketing strategies, and learning how effective advertising and marketing actually works.
And, you need someone who’s willing to prove it to you.

 

That person could be me. But only if we’re a good fit for each other. You see, I don’t work with just anybody… and neither should you.

 

For example; I won’t work with anybody who’s going to second-guess everything I say, just to prove how smart they are. And you shouldn’t work with anybody who’s going to treat you like you’re stupid, just because they know more about how marketing really works.

 

When we work together it’s a partnership, because it’s your company that’s going to profit, and it’s my reputation on the line. So we both have skin in the game.

 

Now, before we start working together there are a few mindsets you may (or may not) need to overcome.

They need to be mentioned because if you suffer from any of these mental blocks, it can cripple your chances of success…

 

1) Some business owners tell me they cannot afford to advertise;

That is a huge mistake! The truth is, if you own a business you cannot afford not to advertise.

 

Here’s one thing you can count on; if you’re selling a useful product or service, and your customers aren’t buying from you, then they’re buying from someone else!

It’s your responsibility to make sure your customers think of you first, when they are in the market for what you’re selling.
And besides, the truth is that marketing is only expensive if it doesn’t work.

 

Think about it… If you spend $1,000 on advertising, and it results in $10,000 worth of sales, then it’s not an expense… it’s an investment!

 

2) Many business owners tell me they’ve tried advertising, and it didn’t work.

This is only when advertising is done scattershot, and without understanding the science, and psychology behind effective advertising and marketing.

 

There are scientific principles for effectively advertising and marketing any business.
Principles that have been tested, measured, and documented by some of the greatest marketing minds from the last 100 years. If you ignore them, you do so at your own expense; and peril.

 

Of course, society evolves and technology is increasing faster than ever. And the Internet has brought us a whole new world of communication media. But the psychology of consumer behavior hasn’t changed for thousands of years. People still buy things for very specific reasons.

 

3) Another argument I sometimes hear is, “no one can help me because my business is different, and my customers are different.”

 

This is total “BS” and an excuse for failure. Do you honestly believe your customers never shop anywhere else… ever?

 

The same customer who buys an automobile also spends money at the gas station. They also shop at grocery stores, clothing stores, occasionally hire someone to fix things, and the list goes on and on…

 

So, your business may be different; but your customers are still the same people who spend their money elsewhere, for very specific reasons.

 

Look! I could go on all day telling you how much I know about advertising and consumer psychology. And how I’ve produced amazing results for past clients. And all that would be true. But, I’m not here to waste your time bragging about myself.

 

Instead, I’d rather prove it to you. But I can only do that if you reach out to me, and let me know you’re ready.

 

So contact me right now, and I’ll get back to you as soon as possible. (Please note: If I don’t respond immediately, it’s because I’m working on another clients project, and I tend to hyper focus on the task at hand. Just like I’ll do for you, once we start working together)

 


Oh yeah, there’s also a few things I won’t do (not for any price). So, as long as you’re ok with these few basic philosophies, then we should get along fine…

 
What I don’t do…
 
1) If I don’t think I can help you, I won’t lie to you just to get your money.

2) If I don’t believe in what you’re selling, I won’t help you use manipulation techniques to trick people into buying from you (not for any price).

3) I won’t lock you into any long term contracts. If I’m not worth every penny you’re paying me, you won’t have to pay a cancellation fee just to get rid of me. Also, when you start getting too busy with all your new sales volume, and you need to put our partnership on hold for a short while, that’s ok.

 

If you’d like to learn more… Then what are you waiting for? Contact me right now, using my simple form below. Because the sooner you contact me, the sooner we can start bringing more sales and more cash flowing into your business.

 

Sincerely,
SARubin

 

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