Email Marketing

Email marketing strategies

 

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  • E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need Instead

    Most e-commerce businesses are still being run on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing, fragmented customer experiences, and no way for marketers to understand why and how customers are shopping. Read the full article at MarketingProfs […]

  • Five Tips for Building Better Loyalty Emails

    Email is a highly effective channel for delivering loyalty program content and experiences that get your first-time shoppers to stick around--and drive up your customer lifetime value. Read the full article at MarketingProfs […]

  • Which Digital Channels Deliver the Best ROI?

    Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse. Read the full article at MarketingProfs […]

  • Convert More Leads Into Sales With These Five Email Follow-Up Campaigns

    Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospects. Read the full article at MarketingProfs […]

  • Email Engagement Rates by Day of the Week

    Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate, according to recent research from Yes Lifecycle Marketing. Read the full article at MarketingProfs […]

Posted in Email Marketing.