Email marketing strategies
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Email Etiquette: Are Acronyms, Memes, and Emojis Appropriate in Work Messages?
You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according to recent research from Fundera. Read the full article at MarketingProfs […]
How Holiday-Themed Email Campaigns Perform
Holiday-themed email campaigns from brands tend to have lower open rates and higher conversion rates than non-themed campaigns, according to recent research from Yes Lifecycle Marketing. Read the full article at MarketingProfs […]
The Only Checklist You Need for Really Good Email Design [Infographic]
Use this checklist to make sure the copy, imagery, layout, and coding of your emails all help your email campaigns succeed. Read the full article at MarketingProfs […]
Do Email Newsletters Still Work in E-Commerce?
Do email newsletters still work, or are they a thing of the past? See what 17 successful digital marketers have to say about the effectiveness of email newsletters for online stores. Read the full article at MarketingProfs […]
Email Subscribers' Attention Spans Are Increasing. Yes, Really! [Infographic]
Finally, some good news for marketers: Consumers' attention spans when reading email are increasing! But they still aren't all that long. This infographic by Litmus gives you tips for optimizing emails for short attention spans. Read the full article at MarketingProfs […]