“Running a business without advertising and marketing is like winking in the dark; you know what you’re doing, but nobody else can see you.”
Small Business Advertising and Marketing
If you’ve been in business for any length of time, then you already know; there’s only 3 main ways you’re going to “stay in business”…
1) Increase your number of customers.
2) Increase the size (or dollar amount) of each sale.
3) Increase the frequency of repeat customers.
It’s not rocket science… it’s simple math!
– When you do 1 of these, your sales will go up.
– When you do 2 of these, your sales will multiply even more.
– When you do all 3, your sales, and profits, will expand geometrically.
Of course, there’s other ways to increase your bottom line, like cutting waste and streamlining efficiency.
But without customers, you don’t have a business; and nothing else is going to make a difference.
This is where advertising and marketing comes in
Unfortunately, here’s where most business owners go wrong…