Who relies on me to promote and grow their business?
I’ve worked with a number of different businesses over the years. With varying levels of results, from good to great.
The industries listed here are the ones where I’ve helped produce the most outstanding results; with both, online and offline copywriting and marketing.
I think the reason I’ve done so well with these industries, is because I’ve had first hand experience working in them, as a business owner. So I have an inside understanding of what their customers are looking for.
I spent years working in construction (didn’t everybody at one time or another?) I’ve worked as a landscaper, and a carpenters apprentice. Then I went on to start my own small painting and plastering company, where I worked along side many other trade professionals and craftsman for over 15 years.
During that time, I also owned a (part time) retail business selling self defense and security products. Which eventually turned into a full time business selling wholesale to other entrepreneurs. By the time I sold the business it had a solid client base, and a rather successful E-Commerce website.
And, I also work with self help / self improvement companies. Even though I’ve never owned a business in this industry; I have been an extreme “self improvement addict” for the past 30 years (or more).
In fact, I credit much of my success to the hundreds of books, courses, audio programs and mentors I’ve had the pleasure to encounter in my lifetime. In other words, I do have some idea of the customer mindset when it comes to self improvement programs.
So with all that in mind, these are the industries I specialize in helping.
Landscapers, House Painters, and Carpenters: The hard working Americans who help build this country from the ground – up.
You’re the rugged individuals who aren’t afraid to get your hands dirty. Small companies who don’t have a huge corporate budget, yet you still needed to promote your business in a big way. I can help you.
HVAC Companies, Plumbers, and Electricians: The skilled professionals who keep our homes and offices safe and comfortable.
You put your company name on your vehicles, sometimes you even get a bit more clever and put an ad in the local paper or trade magazines.
I will help you become more successful, promoting your business in ways you never even thought of before.
Commerce (Brick and Mortar / E-commerce)
B2C (Retail Store Owners): The honest, hard working mom and pop store owners, trying to compete against the big boys.
You bring a warm, down home feel to your business. Whether it’s online or offline, I’m here to help you get customers to choose your store over the big box chain stores.
B2B companies: You’re the wholesalers, vendors, and service providers that keep all the other businesses going strong, with supply lines and professional services. Let me help you connect with your ideal customers.
Self Improvement Companies
Educational, Motivational, Spiritual enlightenment or Physical improvement programs:
You’re the teachers that help us achieve levels of greatness beyond what our “formal” education would allow. For those of us who desire to improve ourselves, and never stop learning, we are eternally grateful.
Now, let me return the favor by helping you bring your gifts to the world.
Some of you are small business owners with dozens of employees. Some of you are individuals working with only a few people. But you’re all trying to grow a business and bring value to peoples lives, while making a lot of money in the process.
If it’s a simple advertisement, or website copy, you’re looking for…
I’ll work with you to create an affordable, professional message that will allow your visitors to easily make the decision to do business with you.
If it’s a more sophisticated, multi-part marketing strategy you’re looking for…
I’ll work with you to create an affordable system that will bring you a steady flow of your ideal customers.
Why do I only work with small businesses?
Someone recently asked me that question, and I thought… “there’s an honest question that deserves an honest answer”
After all, working for big corporations is where all the money is at… right?
Large companies have deeper pockets and can afford to pay more.
Well it’s true, working for large corporations can bring in quite a bit more revenue.
And I have worked with a couple larger companies in the past, but now I only work with small businesses for a few simple reasons…
Without getting into a big political debate, let me just say,
I believe small business is the true backbone of the American economy.
In my humble opinion, I believe large corporations are one of the main causes for the turmoil in our economy. Sure, they provide a lot of jobs to people, but as soon as the going gets tough, they also take a lot of those same jobs away.
All the while they keep feeding large bonuses to their top executives for their performance (or lack of performance) within the company.
Small business owners tend to be far more responsible when it comes to honest business relationships with their customers and employees.
That being said… large corporate companies don’t need my help to run their business as usual.
I want to help people who need (and deserve) my help.
Small businesses are made up of real people.
And if you own a small business there’s a good chance you probably know everyone at the company… by name. How many large corporations can say the same thing?
Another reason is, the bureaucracy of large corporations drives me nuts.
If I ever have to sit in another meeting where the only thing that gets accomplished is an agreement to form a committee, to determine if we should create a think tank, that will decide whether or not to go ahead with further research into the viability of the current marketing plan – blah, blah, blah…
I think I’d snap, and hurt somebody.
When I work with individuals and small business owners, I can give you my personal attention to make sure you get exactly what you’re looking for.
If it’s not quite right, we can change it around a bit without waiting for a dragged out board meeting that often doesn’t produce any real decisions.
By the time we’re done you’ll have an advertisement, or marketing strategy, that will produce results. Guaranteed.
So that’s the short reason why I only work with small businesses, and not large corporations.
On a side note: I never liked the term “Small Business.”
I only use it because it’s a common term that most people understand.
The truth is, your business is not “small” to you. I’ve never met an owner whose
business didn’t take up a “big” part of their life.
Your business provides a valuable product or service that makes peoples lives better.
And, you’re responsible for providing income to your employees, so they can contribute to their families, and the community.
There’s nothing “small” about that!
So, if you’re ready to take your company’s advertising and marketing to the next level, just fill in the simple contact form below. I’ll get back to you as soon as possible, and we can start moving your business forward; faster.
I look forward to hearing from you.
To your success.
All the best,